Northfork - Recipe Shopping Technology for Online Retailers

Powering the Worlds Largest Online Retailers

98 million followers,
20 million downloads

3500 connected stores

144 consumer brands

EUR 3.1 billion
655 stores

EUR 6.8 billion
1200 stores

EUR 7.4 billion
1296 stores

What our customers say.

98 million followers,20 million downloads

"By partnering with Walmart and leveraging Northfork’s technology for Shoppable Recipes, we’re thrilled to be able to solve the pain point of grocery shopping."

Ben Kaufman, BuzzFeed’s Chief Marketing Officer

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3500 connected stores

Northfork handles the complex work of connecting all Walmart stores unique assortments into a seamless shopping experience, on the Tasty app, where ever the user is located.

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144 consumer brands

"With Northfork, we have made our products available through or own inspiring recipes, available to put straight into an online shopping cart. It simply makes it easier for our consumers."

Patrick Axzell, Sales Director at Orkla

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EUR 3.1 billion655 stores

"Northfork is powering everything with recipe shopping at Coop. It is a central part of our customer offering."

Claes Hessel, Coop

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7.4 billion1296 stores

"We rely on Northfork for recipe categorization in real time based on the products in actual store assortments."

Erik Olsson, ICA

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Why you should sell by recipe.

A seamless shopping experience for your consumers and increased margins, conversion, loyalty and sales for you.

Better Conversion

Reduce friction with fewer clicks.

Building Loyalty

At your fingertips dinner ideas one click from checkout.

Higher Margins

Sell more discretionary and high margin products.

New Revenue

Create recipe brand promotion campaigns.

Discovery

Relevant inspiration for easy shopping.

Figuring out what to eat is mentally taxing. Help your consumers by personalised recipe recommendations through our Discovery API.

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Smart Cart

Seamless transition from recipe to full cart.

Searching, browsing and adding is hard work. Select & combine any recipe into an optimised shopping cart with just one click.

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Brand Promotion

Promote brands, products, and create campaigns.

Selling by recipe unlocks brand promotion in a completely new way. Enable "adwords" for brands by pre-selecting brands based on recipe ingredients or product category.

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The supremacy of the supermarket has
remained relatively unchallenged… until now.

— Cecil Kleine, TheNextWeb

Grocery Shopping by Recipes for Retailers on any Platform

What our customers say.

Why you should sell by recipe.

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Grocery Shopping by Recipes for
Retailers on any Platform