Grocery Shopping by Recipes for
Retailers on any Platform

Northfork technology integrates deeply with partners
independent of amount of stores, assortment width or
recipe complexity for a seamless shop by recipe experience

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POWERING THE WORLDS LARGEST ONLINE RETAILERS

98 million followers
20 million downloads

3500 connected stores

144 consumer brands

EUR 3.1 billion
655 stores

EUR 6.8 billion
1200 stores

EUR 7.4 billion
1296 stores

What our customers say.

Why you should sell by recipe.

A seamless shopping experience for your consumers and increased margins, conversion, loyalty and sales for you.

BETTER CONVERSION

Reduce friction with fewer clicks.

BUILDING LOYALTY

At your fingertips dinner ideas one click from checkout.

HIGHER MARGINS

Sell more discretionary and high margin products.

NEW REVENUE

Reduce friction with fewer clicks.

Discovery

Relevant inspiration for easy shopping.

Figuring out what to eat is mentally taxing. Help your consumers by personalised recipe recommendations through our Discovery API.

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Smart Cart

Seamless transition from recipe to full cart.

Searching, browsing and adding is hard work. Select & combine any recipe into an optimised shopping cart with just one click.

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Brand Promotion

Promote brands, products, and create campaigns.

Selling by recipe unlocks brand promotion in a completely new way. Enable "adwords" for brands by pre-selecting brands based on recipe ingredients or product category.

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Latest posts

21 October, 2021

Goodbye cookbook, hello Facebook

“What shall we have for dinner?” It’s a question that millions of people ask every day. Recipe books used to […]

Louise Taylor

13 October, 2021

Why mobile must be at the heart of grocery retailers’ strategies

You’ve designed a fancy new website that delivers a great user experience. Excellent! But how does it perform on mobile? […]

Louise Taylor

13 October, 2021

Shoppers shift from safety to convenience when buying groceries online

It’s no surprise that safety was top of mind for many of those who turned to online grocery shopping when […]

Louise Taylor

27 September, 2021

86% of retailers report dissatisfaction with profitability of online grocery sales

A new report from Wynshop and Incisiv has found that 86% of grocery retailers are dissatisfied with their online profitability. […]

Louise Taylor

27 September, 2021

Northfork announces new VP of Product, José Namén, at critical time for online grocery retailers

Leading global recipe shopping firm Northfork has appointed José Namén as its Vice President of Product. The appointment comes as […]

Louise Taylor

17 September, 2021

28% jump in sales highlights the importance of focusing on online grocery services

The latest Brick Meets Click/Mercatus Grocery Shopping Survey has reminded retailers and publishers of the importance of maximising their digital […]

Louise Taylor

10 September, 2021

Northfork insights series: The value of a menu

Northfork’s sister company, Gastrofy, has garnered a wealth of consumer behaviour insights through its recipe shopping platform, which is integrated […]

Louise Taylor