Grocery Shopping by Recipes for
Retailers on any Platform

Northfork technology integrates deeply with partners
independent of amount of stores, assortment width or
recipe complexity for a seamless shop by recipe experience

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POWERING THE WORLDS LARGEST ONLINE RETAILERS

98 million followers
20 million downloads

3500 connected stores

144 consumer brands

EUR 3.1 billion
655 stores

EUR 6.8 billion
1200 stores

EUR 7.4 billion
1296 stores

What our customers say.

Why you should sell by recipe.

A seamless shopping experience for your consumers and increased margins, conversion, loyalty and sales for you.

BETTER CONVERSION

Reduce friction with fewer clicks.

BUILDING LOYALTY

At your fingertips dinner ideas one click from checkout.

HIGHER MARGINS

Sell more discretionary and high margin products.

NEW REVENUE

Reduce friction with fewer clicks.

Discovery

Relevant inspiration for easy shopping.

Figuring out what to eat is mentally taxing. Help your consumers by personalised recipe recommendations through our Discovery API.

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Smart Cart

Seamless transition from recipe to full cart.

Searching, browsing and adding is hard work. Select & combine any recipe into an optimised shopping cart with just one click.

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Brand Promotion

Promote brands, products, and create campaigns.

Selling by recipe unlocks brand promotion in a completely new way. Enable "adwords" for brands by pre-selecting brands based on recipe ingredients or product category.

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Latest posts

10 June, 2021

The green debate: Could recipe shopping cut out 1.4 billion car journeys every year?

The Grocer has joined the debate around online versus offline shopping’s green credentials. It’s a discussion that warrants plenty of […]

Louise Taylor

03 June, 2021

Can using your shopping cart as a grocery list help you lose weight?

What do you use to write your grocery list? Pen and paper? An app? If so, you’re behind the times. […]

Louise Taylor

02 June, 2021

New Northfork widget highlights the importance of nutritional information

Nutritional information matters. Whether you’re a publisher or a retailer, your end users want to understand the nutritional value that […]

Louise Taylor

21 May, 2021

Data oils the wheels of next level online grocery shopping

In 2006, British data scientist and customer-centric business strategist Clive Robert Humby OBE observed that, “Data is the new oil.” […]

Louise Taylor

14 May, 2021

Could recipe shopping give us back the joy of discovery?

Discoverability used to be all about in-store product placement. Not any more. “The shifts in consumer behaviour that the pandemic […]

Louise Taylor

07 May, 2021

Delivery and cart-filling hailed as the cornerstones of convenience

Italian enterprise Everli has become the latest FoodTech startup to hit the headlines. The same-day delivery business announced a $100 […]

Louise Taylor

06 May, 2021

Efficiency will be key to profitability as Covid dynamics shift

Mark Rogers, VP of Growth at Northfork, is calling on retailers to focus on efficiency, as shifting Covid dynamics are […]

Louise Taylor

23 April, 2021

Northfork shares change leadership experience at 2021 Techarenan Entrepreneurs’ Convention

On 23 April, entrepreneurs, innovators and leaders will discuss entrepreneurship and building companies at the Techarenan Entrepreneurs’ Convention. It is […]

Louise Taylor