Grocery Shopping by Recipes for
Retailers on any Platform

Northfork technology integrates deeply with partners
independent of amount of stores, assortment width or
recipe complexity for a seamless shop by recipe experience

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POWERING THE WORLDS LARGEST ONLINE RETAILERS

98 million followers
20 million downloads

3500 connected stores

144 consumer brands

EUR 3.1 billion
655 stores

EUR 6.8 billion
1200 stores

EUR 7.4 billion
1296 stores

What our customers say.

Why you should sell by recipe.

A seamless shopping experience for your consumers and increased margins, conversion, loyalty and sales for you.

BETTER CONVERSION

Reduce friction with fewer clicks.

BUILDING LOYALTY

At your fingertips dinner ideas one click from checkout.

HIGHER MARGINS

Sell more discretionary and high margin products.

NEW REVENUE

Reduce friction with fewer clicks.

Discovery

Relevant inspiration for easy shopping.

Figuring out what to eat is mentally taxing. Help your consumers by personalised recipe recommendations through our Discovery API.

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Smart Cart

Seamless transition from recipe to full cart.

Searching, browsing and adding is hard work. Select & combine any recipe into an optimised shopping cart with just one click.

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Brand Promotion

Promote brands, products, and create campaigns.

Selling by recipe unlocks brand promotion in a completely new way. Enable "adwords" for brands by pre-selecting brands based on recipe ingredients or product category.

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Latest posts

01 April, 2021

Collaboration drives innovation – but only when it’s done well

Collaboration drives innovation. When it’s done well, that is. The new partnership between Albertsons and Google promises to boost online […]

Louise Taylor

26 March, 2021

There’s more to convenience than fast deliveries

One year into the pandemic, the shift to online grocery shopping seems here to stay. Now, the focus is on […]

Louise Taylor

15 March, 2021

French online grocery shopping trends reveal recipe for local success

The French online grocery shopping market is bursting with opportunity. Supermarkets E.Leclerc and Intermarché saw huge leaps in demand for […]

Louise Taylor

05 March, 2021

Online grocery retailers confront the lasting legacy of poor user experiences

Investment is pouring into the online grocery shopping. Xingsheng Youxuan, the Chinese online grocer app, has turned heads with a […]

Louise Taylor

26 February, 2021

Is online grocery shopping the new going out?

We’ve all been stuck at home a great deal more than usual over the past year. One result of the […]

Louise Taylor

24 February, 2021

Northfork Announces VP of Tech as Retailers Accelerate Digital Transformation

Jens Hansen to drive data-driven, personalised shopping experiences Combined focus on product enhancement and future feature development New features will […]