To Walmart
Recipes per order
App engagement
Tasty, one of America’s most influential recipe platforms, wanted to go beyond views and engagement by creating a direct, measurable commerce layer.
The goal:
Turn recipe inspiration into instant shopping
Make ingredients shoppable in context
Strengthen partnerships with Walmart
Deliver convenience that matches modern cooking behavior
To achieve this, Tasty needed a scalable way to connect thousands of recipes to real Walmart inventory in real time.
Smart Cart | Multi retailer support
Northfork enabled Tasty to make 8,000+ recipes fully shoppable by connecting directly to Walmart’s product, pricing, and store-level inventory systems.
Users can:
Add all ingredients to their Walmart cart in one click
Adjust servings and swap products dynamically
Shop for pickup or delivery at 4,900+ Walmart locations
Since 2019, Northfork has worked closely with BuzzFeed’s team to integrate these capabilities directly into Tasty’s app and tech stack.
Tasty has also been integrated with Instacart since 2025, an expansion made possible through Northfork’s multi-retailer support.
METRIC | RESULT | IMPACT |
CTR | 24% | Strong path from inspiration → purchase |
Avg. Recipes per Order | 2.5 | Bigger baskets through multi-recipe behavior |
App Engagement | 35% | Higher interaction with shoppable features |
Northfork helped us make inspiration instantly actionable.
Northfork helped us make inspiration instantly actionable.
Explore Tasty shoppable recipes
