Monetize recipes and ingredients using

Product Placements

Monetize recipes and ingredients using

Product Placements

Drive revenue, exposure, and margin by dynamically placing the right products directly inside the shopping journey.

High-intent placements

2x conversion vs buy buttons

New sponsorship revenue

High-intent placements

2x conversion vs buy buttons

New sponsorship revenue

High-intent placements

2x conversion vs buy buttons

New sponsorship revenue

How it works

How it works

01

Define one or several brands and products

Select any amount of products individually, or by brand.

02

Define campaign scope

Select a subset of your recipe catalogue, or everything where the products make sense.

03

Highlights ingredients or recipes

Our API instantly flags any recipe or ingredient that includes a product placement.

04

Create Exposure

Use the flag to create exposure elements as product imagery, cart add-ons, products in ingredient list and more.

01

Define one or several brands and products

Select any amount of products individually, or by brand.

02

Define campaign scope

Select a subset of your recipe catalogue, or everything where the products make sense.

03

Highlights ingredients or recipes

Our API instantly flags any recipe or ingredient that includes a product placement.

04

Create Exposure

Use the flag to create exposure elements as product imagery, cart add-ons, products in ingredient list and more.

01

Define one or several brands and products

Select any amount of products individually, or by brand.

02

Define campaign scope

Select a subset of your recipe catalogue, or everything where the products make sense.

03

Highlights ingredients or recipes

Our API instantly flags any recipe or ingredient that includes a product placement.

04

Create Exposure

Use the flag to create exposure elements as product imagery, cart add-ons, products in ingredient list and more.

Product placements at scale, on your terms

Product placements at scale, on your terms

Discovery & Personalisation adapts content to what matters most to each user.

Discovery & Personalisation adapts content to what matters most to each user.

Competitor blocking

Ensure that unwanted competition remains invisible during the shopping experience.

Self-serve tooling

You're in full control. No intervention from 3rd party.

Forecast reach and impact

Based on historical impressions, understand potential reach of your campaign before it even started.

Detailed campaign controls

Define campaign length by date, impressions, without and end,

From integration to impact

From integration to impact

Supported by Northfork widgets

The SmartCart widget offer native product placement support.

N

Northfork

Northfork.com

Cross-pollinate products across recipes

Place several products in the same recipe. Increases product adoption for multi-brand organizations.

Inspired by Your Last Order

Creamy Mushroom Pasta

15 min

3 Items

Matched Items:

Garlic

Grilled Chicken Salad

25 min

6 Items

Matched Items:

Garlic

Uses ingredients you already have

See all

Spaghetti Bolognese

60 min

5 Items

Matched 3 of 5 ingredients:

Beef

Garlic

Tomato

Chicken Gyoza

35 min

7 Items

Matched 2 of 8 ingredients:

Chicken

Salt

2 items

$12.00

Add to Cart

Inspired by Your Last Order

See all

Creamy Mushroom Pasta

15 min

3 Items

Matched Items:

Onions

Mushroom

Cream

Grilled Chicken Salad

25 min

6 Items

Matched Items:

Egg

Tomatoes

Corn

Uses ingredients you already have

Spaghetti Bolognese

60 min

5 Items

Matched Items:

Garlic

Chicken Gyoza

35 min

7 Items

Matched Items:

Garlic

2 items

$12.00

Add to Cart

Northfork API

Develop best-in-class shopping experiences tailored for your needs using the Northfork API.

Node

Copy Code

import { NorthforkClient } from "@northfork/sdk";


const client = new NorthforkClient({

apiKey: process.env.NORTHFORK_API_TOKEN,

});


// List recipes

const recipes = await client.discovery.recipes.list({

limit: 10,

offset: 0,

});


console.log(recipes);

Matching Engine compatibility

The product placements complement the Matching Engine, not override. Expect extraordinary matching quality.

Favor products with high margins

Promote high GMV products without creating exposure elements. Brand visibility is optional.

Brand Margin Comparison

Olive Oil

Bertolli

32%

Store Brand

38%

De Cecco

26%

Premium Organic

35%

Filippo Berio

18%

Colavita

24%

From inspiration to checkout

Northfork empowers brands, recipe publishers, and retailers to monetize food content at the point of inspiration. See how our white-label technology drives measurable results across every platform.

From inspiration to
checkout

Northfork empowers brands, recipe publishers, and retailers to monetize food content at the point of inspiration. See how our white-label technology drives measurable results across every platform.

From inspiration to checkout

Northfork empowers brands, recipe publishers, and retailers to monetize food content at the point of inspiration. See how our white-label technology drives measurable results across every platform.

Northfork transforms food content into commerce through intelligent recipe technology and retail partnerships. Our platform powers shoppable experiences across websites, mobile apps, and third-party channels, connecting shoppers to ingredients seamlessly.

© 2026 Northfork. All rights reserved.

Northfork transforms food content into commerce through intelligent recipe technology and retail partnerships. Our platform powers shoppable experiences across websites, mobile apps, and third-party channels, connecting shoppers to ingredients seamlessly.

© 2026 Northfork. All rights reserved.

Northfork transforms food content into commerce through intelligent recipe technology and retail partnerships. Our platform powers shoppable experiences across websites, mobile apps, and third-party channels, connecting shoppers to ingredients seamlessly.

© 2026 Northfork. All rights reserved.