Recipes
CTR
of carts
As eCommerce grows, retailers like Walmart face a new reality:
More competition
Rapidly shifting shopper behaviors
Inspiration happening off-site on apps, blogs, and social platforms
Walmart saw a gap: customers were discovering what they wanted to cook elsewhere, but purchasing those ingredients wasn’t easy. The journey from “That looks delicious!” to “I’m buying it” was fragmented.
To stay ahead, Walmart needed a way to:
Reach customers beyond Walmart.com
Turn recipe inspiration into shoppable action
Connect content to commerce in a seamless, Walmart-branded way
Sync with store-level inventory to avoid out-of-stock frustration
Off-Site Cart | Affiliate Integration | Real-Time Product Matching
To bridge the gap between inspiration and purchase, Walmart partnered with Northfork to embed a shoppable experience directly inside high-traffic content platforms like Tasty and Today.com.
Northfork powers Walmart’s off-site recipe shopping with:
Real-time ingredient matching using Walmart store products & inventory
+10.000 instantly shoppable recipes on the Tasty app and Today.com
One-click add-to-cart for pickup or delivery
A seamless, Walmart-branded cart transferred directly to Walmart.com at checkout
This goes far beyond a traditional “Buy Button.” It’s a smart integration that creates a frictionless path from content → cart → checkout.
OUTCOME | IMPACT |
Seamless path to purchase | From inspiration to full Walmart cart in seconds |
Deeper consumer connection | Reaches shoppers off-site, where inspiration happens |
Valuable insights | Clear visibility into what drives purchase intent |
Impressive CTR | 25% Recipe → Checkout |
We wanted to make it as easy as possible for customers to shop what inspires them and Northfork made that vision a reality.
Walmart Digital Commerce Team
See Walmart’s shoppable recipes on Tasty
