General CTR
Cart retention
new audience
Mindshare manages large-scale creator and social campaigns for global brands like Unilever. Engagement was strong but there was no consistent, scalable way to convert inspiration into real purchasing behavior.
Campaigns needed:
A frictionless path from creator content to checkout
A solution that worked across multiple retailers and markets
A measurable way to prove media efficiency and sales impact
A shopper journey that felt native to each social platform
Without a unified tech layer, high-intent moments were being lost between inspiration and transaction.
Smart Shoppable Links | Social Commerce Flow
Mindshare partnered with Northfork to build a shoppable infrastructure for all Unilever social campaigns from Knorr to The Vegetarian Butcher.
With Northfork:
Viewers tap from TikTok, Instagram, or Pinterest
Land on a clean interstitial page showcasing the full recipe or curated product set
Ingredients are instantly matched to preferred retailer inventory
Users add everything to cart in one click and check out with the preferred retailer
METRIC | RESULT | IMPACT |
CTR | 24% | High click-through rate on social media |
Cart Retention | 89% | High intent; ingredients kept through checkout |
Audience Reach | +40% | Expanded brand reach among Gen Z & foodie communities |
Northfork gives us a measurable commerce layer we can plug into any creator campaign. It’s seamless for our brands and for the shopper
Mindshare Commerce Lead
View Pinterest campaign
