From viewer → checkout
Contextual beauty commerce
Maybelline invests heavily in high-visibility placements across major shows like Love Island USA.
Viewers loved the on-screen looks but there was no simple way to shop the exact products used on-air.
The brand needed a way to:
Make TV moments immediately actionable
Connect audiences directly to Target and other retail partners
Create shoppable bundles for specific scenes, shades, and episode themes
Prove measurable ROI beyond general brand awareness
Smart Shoppable Links | Full-funnel beauty commerce
Northfork enabled Maybelline to turn TV moments into instantly shoppable beauty bundles. When a viewer engaged with a featured look, they were taken to a curated product preview with:
Exact shades and variants used on-screen
Pre-populated carts at Target
Support for beauty specifications (shade, color, finish)
Optional bundle combinations tied to show themes or character looks
This flow works across TV, streaming, social clips, and campaign microsites turning entertainment into commerce in seconds.
METRIC | RESULT | IMPACT |
|---|---|---|
CTR | 12% | Strong conversion from show moment → checkout |
Time to Checkout | –40% | Dramatically shorter path to purchase |
Engagement | +22% | Higher interaction on shoppable campaign pages |
We turned awareness into measurable action instantly
Brand Commerce Lead
Maybelline
Explore the Maybelline × Northfork campaign
