AOV vs standard carts
Shoppable recipes
Coverage (Instacart, Kroger)
Schweid & Sons, a leading premium beef brand in the U.S., wanted to turn its rich recipe content into a high-converting digital commerce experience.
They needed to:
Connect recipe inspiration to retailer checkout
Increase D2C engagement and retailer preference
Enable frictionless shopping across Instacart, Kroger, and other partners
Gain full-funnel insights into how recipes drive sales
Their goal was simple: turn “That looks delicious” into “Add to cart” instantly.
Smart Cart Onsite | Smart Shoppable Links | Data & Insights
Northfork powered a unified shoppable recipe ecosystem across Schweid & Sons’ digital channels.
Consumers can now:
Shop 100+ recipes directly on Schweid’s website
Add all ingredients to a pre-filled Instacart or Kroger cart
Adjust portions, swap ingredients, and view substitutions
Shop from social media, email, paid ads, and blogs via shoppable links
Behind the scenes, Northfork provides real-time data and performance insights to optimize creative, product placement and content strategy.
METRIC | RESULT | IMPACT |
Average Order Value | +30% | Larger baskets when recipes drive the journey |
CTR | +20% | Higher click-through from recipes → retail |
Data Visibility | 100% | Full-funnel attribution across channels |
Every recipe now drives real retail sales not just views
VP Marketing
Schweid & Sons
Explore Schweid & Sons’ shoppable recipes
