Tasty
Tasty
Tasty
Key Results
Key Results
Tasty achieved an impressive 24% click-through rate, showcasing strong audience interest in discovering and buying ingredients on the platform.
The partnership saw an impressive 11% conversion rate on Walmart, demonstrating its effectiveness in driving actual sales.
Users added an average of 2.2 recipes per order, underscoring the platform's dual impact of driving sales and enhancing user experience.
Tasty Challenge
Tasty Challenge
Tasty seeks to provide opportunities for customers not just to discover recipes but also to purchase the necessary ingredients. The goal is to enhance the commercial aspect of the Tasty brand, fostering deeper engagement with users and generating revenue through partnerships with retailers. This strategic approach allows Tasty to turn inspiration into reality for its audience, all the while expanding its revenue through collaborations with grocery partners.
Tasty seeks to provide opportunities for customers not just to discover recipes but also to purchase the necessary ingredients. The goal is to enhance the commercial aspect of the Tasty brand, fostering deeper engagement with users and generating revenue through partnerships with retailers. This strategic approach allows Tasty to turn inspiration into reality for its audience, all the while expanding its revenue through collaborations with grocery partners.
Tasty seeks to provide opportunities for customers not just to discover recipes but also to purchase the necessary ingredients. The goal is to enhance the commercial aspect of the Tasty brand, fostering deeper engagement with users and generating revenue through partnerships with retailers. This strategic approach allows Tasty to turn inspiration into reality for its audience, all the while expanding its revenue through collaborations with grocery partners.
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Northfork’s solution
Northfork’s solution
You can buy Tasty recipes via the Tasty app or Tasty.co, and finalize your purchase at Walmart. These functionalities provide American users of the Tasty Platform with the ability to access nutritional information for every recipe and effortlessly add the required ingredients from a recipe to their Walmart cart. Northfork's innovative recipe shopping technology seamlessly converts recipes into complete shopping carts, accommodating various portion sizes. After the cart is prepared, it is seamlessly transferred to Walmart for the checkout process. Additionally, Northfork has linked Tasty's existing shopping list feature with Walmart's Grocery pickup database.
You can buy Tasty recipes via the Tasty app or Tasty.co, and finalize your purchase at Walmart. These functionalities provide American users of the Tasty Platform with the ability to access nutritional information for every recipe and effortlessly add the required ingredients from a recipe to their Walmart cart. Northfork's innovative recipe shopping technology seamlessly converts recipes into complete shopping carts, accommodating various portion sizes. After the cart is prepared, it is seamlessly transferred to Walmart for the checkout process. Additionally, Northfork has linked Tasty's existing shopping list feature with Walmart's Grocery pickup database.
You can buy Tasty recipes via the Tasty app or Tasty.co, and finalize your purchase at Walmart. These functionalities provide American users of the Tasty Platform with the ability to access nutritional information for every recipe and effortlessly add the required ingredients from a recipe to their Walmart cart. Northfork's innovative recipe shopping technology seamlessly converts recipes into complete shopping carts, accommodating various portion sizes. After the cart is prepared, it is seamlessly transferred to Walmart for the checkout process. Additionally, Northfork has linked Tasty's existing shopping list feature with Walmart's Grocery pickup database.
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Testimonial
Testimonial
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How did our product/service help you overcome a problem or challenge?
How did our product/service help you overcome a problem or challenge?
At Tasty, we’re building a shoppable recipe experience that serves both our audience and our partners. Northfork has helped us connect the dots between those two stakeholders letting us prioritize partner ingredients, increase the number of shoppable recipes on the site, and develop an audience-first checkout experience.
Northfork Smart Cart integrates deeply with Walmart on product, store, and inventory levels, enabling a seamless Walmart shopping experience on Tasty.
Users can access over 4,000 recipes and easily purchase ingredients through the Walmart grocery app or webpage, with options for curbside pickup or home delivery.
Northfork utilizes geolocalization to match recipe ingredients with the nearest Walmart's available inventory, ensuring customers can buy the specific items needed for their favorite recipes.
Northfork offers personalized recommendations based on purchase preferences, dietary needs, allergies, and budgets, creating a highly customized shopping experience.
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Can you share any measurable results or outcomes you achieved from using our product/service?
Can you share any measurable results or outcomes you achieved from using our product/service?
Northfork has worked with us to brainstorm ways to improve our user flow with their tech. We recently added pricing information to our recipe pages and have seen a measurable increase in the checkout rate since implementing the feature.
Northfork Smart Cart integrates deeply with Walmart on product, store, and inventory levels, enabling a seamless Walmart shopping experience on Tasty.
Users can access over 4,000 recipes and easily purchase ingredients through the Walmart grocery app or webpage, with options for curbside pickup or home delivery.
Northfork utilizes geolocalization to match recipe ingredients with the nearest Walmart's available inventory, ensuring customers can buy the specific items needed for their favorite recipes.
Northfork offers personalized recommendations based on purchase preferences, dietary needs, allergies, and budgets, creating a highly customized shopping experience.
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How would you describe the overall experience of working with our team/company?
How would you describe the overall experience of working with our team/company?
It has been a true pleasure working with Northfork. They are quick to share any updates or new features with our team and always respond to any bugs as soon as they hear about them. They also are very receptive to our requests and are always looking to hear from us on what features we’d be interested in.
Northfork Smart Cart integrates deeply with Walmart on product, store, and inventory levels, enabling a seamless Walmart shopping experience on Tasty.
Users can access over 4,000 recipes and easily purchase ingredients through the Walmart grocery app or webpage, with options for curbside pickup or home delivery.
Northfork utilizes geolocalization to match recipe ingredients with the nearest Walmart's available inventory, ensuring customers can buy the specific items needed for their favorite recipes.
Northfork offers personalized recommendations based on purchase preferences, dietary needs, allergies, and budgets, creating a highly customized shopping experience.
Read more
Katy Ward
Sr Product Manager