On shoppable recipe engagement
Recipes added to cart since launch (tbc)
Average cart value
As Australia’s largest recipe and food inspiration platform, Taste (owned by News Corp Australia) needed to transform high-intent browsing into measurable sales. The brand wanted to give users a faster way to shop recipes while strengthening its commercial relationship with Coles.
Key objectives:
Convert recipe engagement into retailer checkout actions
Deliver high-quality, purchase-ready traffic to Coles
Improve user experience and session time with smart, shoppable tools
Smart Cart | Deep Retail Integration
Northfork integrated directly with taste.com.au to power a seamless “add to cart” experience across 50,000+ recipes. Shoppers can now:
Add one or multiple recipes to cart with a single click
View real-time pricing and availability from Coles
Adjust servings or swap ingredients before transferring the cart to checkout
METRIC | RESULT | IMPACT |
CTR | 15% | Strong engagement on shoppable content |
Recipes Added to Cart | 50,000+ | Significant increase in inspired shopping moments |
Average Cart Value | 75 AUD | High-value sessions delivered to Coles |
Engagement | Increased dwell time | Improved ad monetisation + deeper partner value |
With Northfork, we’re turning Taste’s engaged audience into real shopping actions for Coles creating value on both sides.
Digital Partnerships Lead
NewsCorp Australia
Explore Shoppable Recipes × Coles
