Higher conversion vs other providers
off-site conversion in Target’s history
with TODAY (NBCU)
Target faced pressure from changing shopper habits and inflation, which reduced non-essential spending and made it harder to drive incremental purchases.
To strengthen its position and increase grocery visibility, Target needed a way to:
Reach consumers off-site, where inspiration happens
Make recipes and editorial content instantly shoppable
Create a low-friction path from content → cart → checkout
Boost conversions and attract new shoppers to Target.com
Off-Site Cart | Affiliate Integration | Real-Time Product Matching
Target partnered with Northfork to embed a shoppable experience directly inside leading publisher platforms such as TODAY.com.
With Northfork:
Users can add all recipe ingredients or product lists directly from the publisher page.
Products match Target’s live assortment with easy swaps and quantity edits.
When ready, the cart transfers seamlessly to Target.com for final checkout.
METRIC | RESULT | IMPACT |
|---|---|---|
Conversion Rate | 2× higher than other partners | Best off-site performance to date |
Engagement | Strong lift on partner sites | More shoppers completing Target checkout |
Traffic & Revenue | Clear increase | Higher-value sessions for Target |
Out of all third-party vendors that send traffic to Target, no one converts as well as Northfork.
Target Team
Explore TODAY.com Shop This List → x Target
