From social → checkout
Increase, in recipe engagement
Retailer-ready path to cart
Sigma wanted to elevate the digital presence of its iconic Fiorucci deli brand by making its inspirational recipe content actionable, not just engaging.
Their goals:
Turn social food content into shoppable journeys
Highlight Fiorucci products within recipes
Drive users from inspiration → retailer checkout instantly
Deliver measurable results across campaigns
To achieve this, they needed a seamless, brand-safe way to connect recipe discovery directly to cart creation.
Smart Shoppable Links | Social Commerce Flow
Northfork created a custom interstitial shoppable recipe page that activates whenever users click from Instagram, Pinterest, TikTok, or blog content.
This experience allows users to:
View the full recipe instantly
See Fiorucci products preselected within ingredient lists
Add all ingredients to a retailer cart in one click
Complete checkout seamlessly across supported retailers
The interstitial page acts as the perfect bridge: from mouthwatering recipe → ready-to-shop ingredients.
METRIC | RESULT | IMPACT |
CTR | 15% | Strong conversion from social → checkout |
Engagement | +25% | Higher interaction with recipe content |
Product Visibility | +40% | More Fiorucci items featured in carts |
A frictionless journey that lets our products sell themselves
Brand Lead
Sigma
Explore the Fiorucci × Northfork shoppable experience
