Recipes
Connected stores
Cart accuracy
Sainsbury’s, one of the UK’s leading grocery retailers, wanted to modernize its online recipe solution and deliver a truly connected shopping journey.
Their existing platform faced three main challenges
Limited personalization: static recipe-to-cart flow couldn’t adjust to customer preferences.
Inconsistent product mapping: inaccuracies between recipe ingredients and actual in-stock products.
Customer friction and service issues: outdated systems hindered both user satisfaction and internal efficiency.
In short, the retailer needed a faster, smarter, and more intuitive experience that could turn recipe inspiration into measurable sales seamlessly.
Smart Cart | Meal Planner | Data & Insights
Northfork partnered with Sainsbury’s to replace legacy recipe-shopping tools with dynamic cart-building technology that integrates directly into their ecommerce platform.
Each ingredient is:
Matched automatically to the best in-stock product, ensuring higher accuracy and shopper confidence.
Optimized for personal preferences and substitutions, maintaining flexibility across dietary needs.
Supported by data-driven insights, enabling Sainsbury’s to track engagement, cart performance, and conversion trends.
METRIC | RESULT | IMPACT |
|---|---|---|
Product Accuracy | +25% | Improved matching logic and in-stock mapping |
Engagement | +18% | More time spent on recipe pages |
Average Order Value | +7.7% | Shoppers buy more per session |
Items per Order | +4.2% | Increased basket size |
Northfork enabled us to elevate our existing solution without disrupting the user experience.
Glen Thomas
Digital Commerce Manager, Sainsbury’s
Explore how Northfork’s Smart Cart powers a connected, conversion-focused recipe journey for millions of UK shoppers.
