Average order value
Enriched shoppable recipes
Of online carts include recipes
Coop had a successful recipe ecosystem but faced a critical gap: customers could find inspiration, but not seamlessly shop for it.
At the same time, Coop sought to
Modernize its traditional meal-kit model, which was limited, rigid, and costly to operate. ● Provide a personalized, flexible weekly planning experience aligned with real store assortments.
Increase conversion, loyalty, and margin, especially through strategic promotion of high-margin and private label items.
Differentiate itself within Sweden’s competitive grocery landscape.
Coop needed a unified digital solution that connected recipes, products, and weekly shopping at scale across 250+ stores with their own price lists and assortments.
Meal Planner | Smart Cart | Product Placement Tool | Data & Insights
Northfork partnered with Coop to build a fully integrated, shoppable recipe ecosystem that now sits at the heart of their e-commerce offering.
Core capabilities:
Smart Cart: Real-time matching from 10,000+ recipes to in-stock products across all stores.
Meal Planner: Personalized weekly menus with optimization based on customer preferences
Product Placement Tool: Coop prioritizes high-margin products or private label items at any time.
METRIC | RESULT | IMPACT |
|---|---|---|
Average Order Value | +30% | Meal planners significantly outperform meal-kit baskets |
Recipe Carts | 17% of online orders | Recipes now central to the e-commerce journey |
Recipe Sales | +290% vs standard recipes | Meal planner menus dramatically lift recipe sales |
Growth | Double-digit YoY growth | Consistent monthly increases in recipe-driven revenue |
Thanks to Northfork's technology, we have achieved the creation of a cohesive central customer offering for recipe purchases and Weekly Menus. This accomplishment is particularly noteworthy given the complex context of over 200 stores, each with distinct product ranges, inventory, and pricing, all of which serve as the foundation for this offering. I recommend Northfork's solution based on functionality, professionalism and the willingness to support us in developing our services. Thanks to their support, Coop has a unique product in the weekly menu on the Swedish market.
Niklas Zeitlin
Chief E-commerce, Coop
Try the Coop Meal Planner
