Shoppable recipes
Stores connected
From recipe to cart
Foodstuffs wanted to modernize the New World digital experience by making recipes fully shoppable online.
They needed a solution that
Connected 2,500+ recipes directly to store assortments
Improved convenience and engagement through seamless add-to-cart
Supported meal-planning tools for weekly shopping
Enabled sponsored product visibility as a new revenue channel
Scaled across 175+ stores with unique pricing and stock
New World aimed to create a competitive, inspiring, and commercially effective recipe journey for New World shoppers.
Smart Cart | Meal Planning | Product Placement Tool
Northfork partnered with Foodstuffs to power New World’s shoppable recipe experience.
Key components:
Shoppable recipes: Users can add all ingredients from any recipe to cart instantly, with real-time matching across all stores.
Meal-planning features: Integrated widgets help customers plan and shop meals more efficiently.
Product Placement Tool: Foodstuffs highlights brand-sponsored placements, opening a new revenue stream.
Nationwide scalability: Works across 175+ stores with unique assortments and pricing.
METRIC | RESULT | IMPACT |
|---|---|---|
CTR | 20% recipe → cart | High customer engagement |
Recipe Coverage | 2,500+ recipes | Strong inspiration library |
Store Coverage | 175+ stores | Scalable nationwide rollout |
Revenue | New CPG sponsorship income | Monetized recipe traffic through product placement |
Northfork played a key role in helping us build a cohesive and scalable shoppable meal plan across 140+ stores, each with unique ranges and pricing. Their support has been excellent. They’re proactive, collaborative, and consistently bringing new ideas and features to improve our customers’ shopping experience.
Josefina Lujan
Digital Commerce specialist
Try it out
