Conversion rate from shoppable flow
Cart retention at checkout
CTR from paid media to shoppable page
AdAdapted’s brand partners rely on high-performing media to influence shopper behavior but the journey from engagement to purchase was often fragmented. Their add-to-list formats drove intent, yet lacked a direct route into retailer carts.
To unlock full-funnel impact, AdAdapted needed:
A frictionless bridge from paid social to retailer checkout
A shoppable layer that works across multiple CPG categories
A scalable, repeatable solution they could offer every brand
Clear ROI and attribution tied to retailer conversions
Without this, brands struggled to translate media spend into measurable sales outcomes.
Smart Shoppable Links
Northfork powers AdAdapted’s shoppable campaigns with a custom interstitial page that converts product inspiration into ready-to-checkout carts.
With Northfork, users:
Tap directly from TikTok, Instagram, or Pinterest ads
Land on a fast, focused shoppable page}
Add all items to a prefilled retailer cart with one click
Check out seamlessly, with real-time price & availability
This gives AdAdapted a turnkey commerce layer they can deploy across CPG brands from snacks to beverages to pantry staples.
METRIC | RESULT | IMPACT |
Conversion | 22% | Strong path from inspiration → purchase |
Cart Retention | 85% | High purchase intent and low abandonment. |
CTR from paid media | 15% | High engagement leading into commerce |
“Northfork gives us a frictionless way to connect our media placements directly to purchase. It’s fast, scalable, and drives results our clients can see
Visuals with M&M´s campaign
