Shoppable recipes
Recipes per order
AOV
Auchan wanted to modernize its e-commerce experience by turning recipe inspiration into an effortless shopping journey. The retailer aimed to:
Make recipe discovery and ingredient shopping more convenient
Help customers stay within budget and reduce food waste
Increase visibility for Auchan’s private-label and high-margin products
Provide a seamless flow from inspiration to cart, across delivery and pickup
Auchan needed a flexible, scalable solution that connected recipes directly to real in-store assortments.
Smart Cart | Product Placement Tool
Northfork partnered with Auchan to power a digital recipe hub that lets customers browse, personalize and shop complete recipes with a single click.
Key capabilities delivered:
One-click shoppable recipes: All ingredients added to the cart instantly.
Real-time product matching: Accurate availability, substitutions, and pricing across stores.
Personalization: Ingredient adjustments and dietary adaptations for each recipe.
Product Placement Tool: Auchan highlights private label items, high-margin products, and new releases at the top of the cart.
This ensures optimal visibility and commercial impact while enhancing the customer’s shopping experience.
Design Suggestion: Flow image — Choose Recipe → Add All Ingredients → Delivery / Pickup.
METRIC | RESULT | IMPACT |
|---|---|---|
Average AOV | +18% | Higher-value baskets driven by recipe shopping |
Avg. Recipes per Order | 2.5 | Increased engagement & repeat usage |
Private Label Visibility | +20% | Boosted through Product Placement Tool |
Northfork helped us set up an innovative shoppable recipe service and stand out in the market. The Northfork team was extremely reactive and helpful, enabling us to launch the solution quickly
Emilie Sérafin, Auchan Luxembourg
Head of eCommerce
Try Les Recettes
