Coop
Coop
Coop
Coop’s challenge.
Coop’s challenge.
Coop’s challenge.
Coop is the second-largest grocery retailer in the Swedish market. Having had an online presence since 2008, it has faced fierce competition from new entrants; like meal kit companies and pure online e-groceries. Coop wanted to get ahead and diversify
from its competitors.
Coop is the second-largest grocery retailer in the Swedish market. Having had an online presence since 2008, it has faced fierce competition from new entrants; like meal kit companies and pure online e-groceries.
Coop wanted to get ahead and diversify from its competitors.
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Northfork’s solution.
Northfork’s solution.
Northfork’s solution.
Coop traditionally markets through recipes, but lacks an easy way for consumers to transition from recipe inspiration to shopping.
Online grocery shopping is convenient, but adding 40-60 products to the cart is cumbersome, leading to resistance and impacting conversion, loyalty, and growth. To address this, we connected Coop's recipe database to their product assortment, creating a new shopping experience. Now, consumers can find dinner ideas with just one click and add all necessary products to their cart.
They can even add multiple recipes and optimize for minimum waste, lowest price, or organic products.
Products used:
Smart Cart
Coop traditionally markets through recipes, but lacks an easy way for consumers to transition from recipe inspiration to shopping.
Online grocery shopping is convenient, but adding 40-60 products to the cart is cumbersome, leading to resistance and impacting conversion, loyalty, and growth. To address this, we connected Coop's recipe database to their product assortment, creating a new shopping experience. Now, consumers can find dinner ideas with just one click and add all necessary products to their cart.
They can even add multiple recipes and optimize for minimum waste, lowest price, or organic products.
Products used:
Smart Cart
Coop traditionally markets through recipes, but lacks an easy way for consumers to transition from recipe inspiration to shopping.
Online grocery shopping is convenient, but adding 40-60 products to the cart is cumbersome, leading to resistance and impacting conversion, loyalty, and growth. To address this, we connected Coop's recipe database to their product assortment, creating a new shopping experience. Now, consumers can find dinner ideas with just one click and add all necessary products to their cart.
They can even add multiple recipes and optimize for minimum waste, lowest price, or organic products.
Products used:
Smart Cart
Read more