Coop

Key Results

Shoppable recipe sales are experiencing consistent monthly year-over-year double-digit growth.

Meal kits account for a remarkable 290% increase in the proportion of recipes sold compared to standard recipes, without cannibalizing on regular recipe sales.

Coop's partnership with Northfork boosted order values, conversion rates, and product variety through an innovative meal planner and recipe-based shopping.

Coop Challenge

Coop has primarily focused on sharing recipes, but faced a challenge in providing a seamless transition for consumers from recipe inspiration to the actual shopping process. Given the ever-evolving nature of the grocery shopping industry and the need to stay competitive, Coop sought to proactively differentiate itself from rivals and establish a leading position in the grocery shopping sector, aiming for improved conversion rates, customer loyalty, and overall growth.

I recommend Northfork's solution based on functionality, professionalism and the willingness to support us in developing our services. Thanks to their support, Coop has a unique product in the weekly menu on the Swedish market..”

“Thanks to Northfork's technology, we have achieved the creation of a cohesive central customer offering for recipe purchases and Weekly Menus. This accomplishment is particularly noteworthy given the complex context of over 200 stores, each with distinct product ranges, inventory, and pricing, all of which serve as the foundation for this offering.

I recommend Northfork's solution based on functionality, professionalism and the willingness to support us in developing our services. Thanks to their support, Coop has a unique product in the weekly menu on the Swedish market..”

Niklas Zeitlin

Chef E-commerce

Northfork’s solution

Ever since our collaboration began, we seamlessly integrated Coop's recipe database with their product range, thus forging an innovative shopping venture. This allows shoppers to effortlessly discover dinner inspirations with a simple click and conveniently add all the required items to their cart. Furthermore, they have the flexibility to include multiple recipes and tailor their shopping preferences for minimal waste, cost savings, or organic choices.

As our partnership has evolved, Coop has leveraged Northfork's technology to construct an exceptional meal planner. The Meal Planner not only enhances the recipe-based shopping experience but also drives an increase in the Average Order Value, enticing customers to explore and purchase a broader selection of items.