Coop has primarily focused on sharing recipes, but faced a challenge in providing a seamless transition for consumers from recipe inspiration to the actual shopping process. Given the ever-evolving nature of the grocery shopping industry and the need to stay competitive, Coop sought to proactively differentiate itself from rivals and establish a leading position in the grocery shopping sector, aiming for improved conversion rates, customer loyalty, and overall growth.
Ever since our collaboration began, we seamlessly integrated Coop's recipe database with their product range, thus forging an innovative shopping venture. This allows shoppers to effortlessly discover dinner inspirations with a simple click and conveniently add all the required items to their cart. Furthermore, they have the flexibility to include multiple recipes and tailor their shopping preferences for minimal waste, cost savings, or organic choices.
As our partnership has evolved, Coop has leveraged Northfork's technology to construct an exceptional meal planner. The Meal Planner not only enhances the recipe-based shopping experience but also drives an increase in the Average Order Value, enticing customers to explore and purchase a broader selection of items.