Fanny Höglund
A few months back, we officially launched a game-changing partnership with SmakShare, an innovative recipe app that aims to streamline the culinary journey for food enthusiasts.
Stina Wernersson, the visionary founder of SmakShare, shares her thoughts on our collaborative venture: "Thanks to our partnership with Northfork, our users can seamlessly transition from discovering recipes to taking action. It's been incredibly gratifying to receive user feedback since our joint launch."
SmakShare harnesses the potential of Northfork's Smart Cart API and Discovery API. The Smart Cart API converts recipes into a meticulously curated list of products, rendering recipes easily shoppable, while our Discovery API is dedicated to recommending recipes that cater to various user preferences.
Erik Wallin, Northfork's Co-founder and CEO, elucidates that the utilization of our Smart Cart API and Discovery API facilitates the creation of a superb shopping experience built on recipes. Thanks to Northfork's offerings, customers can seamlessly include single or multiple recipes in their shopping carts.
More articles
When AI Does the Shopping, How Does Your Brand Get Chosen?
AI is changing how consumers discover, evaluate and buy products. While conferences are full of predictions about Agentic Commerce, few are explaining what it actually means for food brands and retailers, or what they should do about it today. This article explores how AI-powered shopping will reshape brand choice and the practical steps organisations can take today to remain recommendable, discoverable and shoppable in an agent-driven future.
Read article
From Love Island to Walmart Cart: How NBCUniversal Turned Love Island USA into a Shoppable Walmart Experience
Entertainment has become one of the world's most influential shopping channels. When viewers discover products they love, they increasingly expect to buy them instantly rather than search for them later. This case study examines how NBCUniversal used Northfork's commerce infrastructure to connect Love Island with Walmart and Megan Thee Stallion's Hot Girl Swim collection, turning audience inspiration into a frictionless, measurable shopping experience.
Read article
The Living Room: the New Storefront
Amazon isn’t just adding ads to TV. They’re turning TV into a clickable, measurable, shoppable surface.
Read article
