On the first day of Shoptalk Europe 2023 in Barcelona, online product search and discovery was a major focus, highlighting the need for simplicity to prevent cart abandonment. Daniel Gebler, CTO of Picnic, emphasized the significance of AI-powered tools and product recommendations for a seamless search experience. This leads to suitable substitutions, new product suggestions, and increased basket size and customer loyalty. This benefits both shoppers and retailers and may reduce the number of physical trips to supermarkets.

Erik Wallin, CEO and Co-founder of Northfork believes that a seamless shopping experience can increase the chances of consumers checking out, resulting in larger basket size and greater customer loyalty.