Northfork is thrilled to introduce Saf Chowdhury as the new Head of Sales (UK), spearheading our expansion efforts in the United Kingdom market.

Stockholm, MAY 23, 2023  — Northfork, a leading innovator in utilizing groundbreaking technology to enhance the consumer experience in grocery shopping, is thrilled to announce the appointment of Saf Chowdhury as the Head of Sales (UK). With his extensive experience in data analytics, CX, and consumer insight, Saf brings a visionary approach to the evolving landscape of data and customer experience.

As the Head of Sales (UK), Saf Chowdhury will play a crucial role in advancing Northfork's mission of simplifying the purchasing process by enabling recipe and food content to be shoppable on any platform. With extensive knowledge of the UK consumer landscape, Saf will lead Northfork's expansion into this market.

"We are thrilled to have Saf Chowdhury join Northfork as our Head of Sales (UK)," expressed Erik Wallin, CEO at Northfork. "Saf's visionary mindset, combined with his impressive expertise in data analytics and CX, makes him the ideal candidate to drive our growth in the UK market. We have full confidence that Saf's leadership will further enhance our mission of simplifying the path to purchase by enabling content to be shoppable on any platform."

With Saf Chowdhury joining the team, Northfork reinforces its position as a frontrunner in the grocery shopping industry, consistently pushing boundaries to provide cutting-edge solutions. Through its innovative technology and commitment to customer-centricity, Northfork continues to redefine the future of grocery shopping, enabling consumers to enjoy a seamless and personalized experience.

About Northfork:

Northfork simplifies the path to purchase by making content shoppable across any platform. Core solutions provide personalized recipe content, translate ingredients to products, and enable brand promotions on retailer and publisher platforms.