Stockholm, March 28th, 2024 - Northfork, a leading innovator in recipe shopping technology and meal planning solutions, proudly announces its latest partnership with Instacart. This strategic partnership marks a significant milestone in the quest to streamline the path to purchase and redefine the grocery retail landscape.

With a proven track record of innovation and partnerships with industry giants such as Target and Walmart, Northfork continues to lead the change in making recipes shoppable across diverse platforms. Now, joining forces with Instacart, the company is ready to elevate the recipe shopping experience to new heights.

Instacart recently unveiled its first version of the developer platform, featuring a new API program. One of the ideas with IDP is to help consumers discover the convenience of ordering groceries online. As the exclusive recipe shopping partner in this initiative, Northfork is set to empower Instacart with unparalleled recipe shopping experiences where recipe creators and publishers will be able to connect their recipes and make them shoppable through Instacart.

Erik Wallin, CEO and Co-founder of Northfork, expressed his enthusiasm for the collaboration, stating, “I’m proud of Northfork’s partnership with the leading pure online grocery company in North America. This partnership positions us to support new networks of food creators and publishers across North America, with our goal to support US consumers to shop groceries with ease, a ton inspiration and getting access to more nutritional meals. Shoppers are hungering for more access to connect their food inspiration to shopping carts, this partnership addresses that consumer need.”