Northfork has teamed up with Auchan Luxembourg to introduce an engaging way for consumers to shop for groceries.

Northfork, the global provider of shoppable recipe solutions and analytics software, is happy to announce its partnership with the retailer Auchan Luxembourg. This collaboration will introduce an engaging way for consumers to shop for groceries online by integrating shoppable recipe technology into Auchan’s e-commerce platform.

Auchan Luxembourg, a grocery retail player, uses Northfork’s technology to optimize its digital shopping journey. Focused on offering greater convenience and personalization, Auchan will enable customers to streamline grocery shopping by introducing Lët'z cook, an innovative new section designed to simplify mealtime planning. With Lët'z cook customers can explore a wide range of delicious recipes and add all the ingredients they need to their shopping cart with just one click. This seamless experience saves time, eliminates the hassle of meal planning, and ensures that shoppers can stick to their weekly budget. Whether for home delivery or in-store pickup, Letz Cook offers a personalized shopping journey tailored to various tastes and dietary preferences, all while promoting sustainability by reducing food waste.

Sara Larsson, CEO of Northfork, expressed excitement about the partnership:
“We are excited to partner with Auchan Luxembourg to provide a more convenient shopping experience for their customers. With this collaboration, shoppers can easily add all the ingredients for a recipe to their cart in just one click, saving time and simplifying the process. No more searching for each item individually—this seamless experience makes grocery shopping quicker and more efficient.”

This partnership shows Auchan Luxembourg’s dedication to innovation and increasing customer satisfaction as Auchan improves the digital shopping experience. The launch of shoppable recipes represents a step in giving consumers in Luxembourg a more personalized, engaging, and efficient shopping journey. In collaboration, Northfork and Auchan Luxembourg are poised to transform the online grocery market, delivering fresh innovation and excitement to consumers.