Stockholm, February 15th, 2024 - Northfork, a leading innovator in the grocery industry, leveraging technology to elevate the consumer experience by offering recipe and meal planning for grocery retailers is thrilled to announce the appointment of Sara Larsson as the Chief Strategy Officer. With a commitment to simplifying the path to purchase by making content shoppable across any platform, Northfork continues to redefine the landscape of grocery retailing.

Sara Larsson brings a wealth of experience from her strategy consulting and entrepreneurship background. She has previously worked at Boston Consulting Group and as well as within the tech startup scene. With her broad expertise, Sara will play a pivotal role in driving various aspects of Northfork's scale-up process and bring value not only to Northfork but also to Northfork’s partners.

Erik Wallin, CEO and Co-founder of Northfork expresses his excitement in welcoming Sara to this important role. Sara's appointment as Chief Strategy Officer is in line with our mission to create value-driven relationships, serve global grocery retailers and publishers, and collaborate closely with them to establish effective routines. Sara's expertise and background will lead Northfork’s growth, and uncover new business opportunities. Her strategic vision and extensive experience driving growth strategies will be instrumental as we elevate our recipe shopping solutions and expand into new avenues, such as retail media. Sara's addition to our team underscores our commitment to delivering value to our partners and driving innovation within the industry.

"I am thrilled to join Northfork at such a transformative time in the company's journey," said Sara Larsson. "Northfork's commitment to leveraging technology to enhance the consumer experience is truly remarkable, and I am eager to contribute to the company's continued success by driving strategic initiatives that fuel growth and innovation."

With Sara Larsson at the helm as Chief Strategy Officer, Northfork is poised to continue its course of innovation and excellence within the grocery retailing landscape.