Louise Taylor

Northfork and Vimax Media have joined forces to establish a seamless shopping experience from recipe to cart. As two companies with a shared mission, our goal is to ensure that your products make their way into customers' shopping carts.
Vimax Media is a highly regarded agency known for creating captivating and personalized food and recipe content. They specialize in delivering cutting-edge content and marketing solutions that meet your brand's standards and effectively engage your target audience.
Combining customized recipes and AI technology is a smart way to make things more convenient for customers and increase sales for businesses. It involves sharing useful content and making the shopping process easier, which helps keep customers engaged and loyal.
Jeff Scheiber, the CEO of Vimax Media, highlights the transformative power of recipes for brands. Through the creation of chef-developed recipes, accompanied by enticing photos and videos, we have witnessed the ability to inspire customers to explore new culinary experiences. Collaborating with Northfork to enable recipe shopping provides a direct path for shoppers to reach the checkout aisle. We take pride in utilizing this partnership to support the growth and success of our clients.
More articles

When AI Does the Shopping, How Does Your Brand Get Chosen?
AI is changing how consumers discover, evaluate and buy products. While conferences are full of predictions about Agentic Commerce, few are explaining what it actually means for food brands and retailers, or what they should do about it today. This article explores how AI-powered shopping will reshape brand choice and the practical steps organisations can take today to remain recommendable, discoverable and shoppable in an agent-driven future.
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From Love Island to Walmart Cart: How NBCUniversal Turned Love Island USA into a Shoppable Walmart Experience
Entertainment has become one of the world's most influential shopping channels. When viewers discover products they love, they increasingly expect to buy them instantly rather than search for them later. This case study examines how NBCUniversal used Northfork's commerce infrastructure to connect Love Island with Walmart and Megan Thee Stallion's Hot Girl Swim collection, turning audience inspiration into a frictionless, measurable shopping experience.
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The Living Room: the New Storefront
Amazon isn’t just adding ads to TV. They’re turning TV into a clickable, measurable, shoppable surface.
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