Fanny Höglund
In just a few weeks Northfork will be heading to Las Vegas to attend Shoptalk 2024!
We are looking forward to making new connections, listening to keynote speakers, and exploring the latest innovations in retail commerce.
Schedule a meeting with our team to explore how you engage with customers effectively, drive loyalty, and boost profitability by implementing Northfork technology solutions.
More articles
When AI Does the Shopping, How Does Your Brand Get Chosen?
AI is changing how consumers discover, evaluate and buy products. While conferences are full of predictions about Agentic Commerce, few are explaining what it actually means for food brands and retailers, or what they should do about it today. This article explores how AI-powered shopping will reshape brand choice and the practical steps organisations can take today to remain recommendable, discoverable and shoppable in an agent-driven future.
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From Love Island to Walmart Cart: How NBCUniversal Turned Love Island USA into a Shoppable Walmart Experience
Entertainment has become one of the world's most influential shopping channels. When viewers discover products they love, they increasingly expect to buy them instantly rather than search for them later. This case study examines how NBCUniversal used Northfork's commerce infrastructure to connect Love Island with Walmart and Megan Thee Stallion's Hot Girl Swim collection, turning audience inspiration into a frictionless, measurable shopping experience.
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The Living Room: the New Storefront
Amazon isn’t just adding ads to TV. They’re turning TV into a clickable, measurable, shoppable surface.
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