Northfork had a remarkable presence at the fifth edition of the Marketplace Summit in Madrid on June 22. This prominent event, known as the leading gathering for e-commerce and marketplaces in Spain, brought together over 100 speakers and 1,500 professionals.

The Marketplace Summit encompassed three significant components, providing attendees with the opportunity to hear firsthand success stories from industry-leading companies like Decathlon, Playtomic, Miravia, Venca, and Percentil, among others. In addition to engaging presentations, round table discussions explored topics such as the impact of AI in Marketplaces and the surging trend of retail media.

Regarding AI, industry experts emphasized its profound influence on brands and stressed the importance of finding unique differentiators to stay ahead of competitors. They highlighted that the future of AI will introduce novel models with diverse interactions, with some companies already boasting dedicated AI departments.

A particularly captivating round table, expertly moderated by Jose Luis Ferrero from Publicis Commerce, centered around the recent launch of UNLIMITAIL, a European retail media giant. This groundbreaking company, a collaboration between Carrefour and Publicis, is poised to revolutionize the retail media market.