Smart product matching across Coles’ inventory, delivering accurate ingredient links with real-time availability.
Improved engagement from recipe browse to checkout, driven by seamless cart integration.
Growing shoppable content via Taste.com.au, linking recipe inspiration directly to Coles checkout.
Coles set out to create a truly unified recipe-to-commerce experience across its ecosystem — both onsite and through high-traffic offsite partners like Taste.com.au, Australia’s largest recipe platform.
Key goals included
Making thousands of recipe pages fully shoppable in real time.
Ensuring accurate product matching across 76K+ SKUs and 900 stores.
Maintaining full control over brand prioritization within recipes.
Creating the foundation for future meal planning capabilities and new commerce formats.
To achieve this, Coles needed a stable, scalable solution that could power both inspiration and conversion at national scale.
Smart Cart | Product Placement Tool
Northfork partnered with Coles to build a shoppable foundation across their recipe ecosystem, using real-time API integrations to connect every ingredient to live products, stock, and pricing.
Dynamic product matching
Full-cart add-to-checkout from both Coles.com.au and Taste.com.au.
Smart Cart integration
Full-cart add-to-checkout from both Coles.com.au and Taste.com.au.
Product Placement Tool
Full-cart add-to-checkout from both Coles.com.au and Taste.com.au.
Offsite shoppability at scale
Full-cart add-to-checkout from both Coles.com.au and Taste.com.au.
METRIC | RESULT | IMPACT |
|---|---|---|
CTR | +30% | More customers moving from inspiration to checkout |
Product Control | 100% | Full control via Product Placement Tool |
Recipe Coverage | 7,500+ onsite 50,000+ offsite | Massive expansion of shoppable content |
Revenue Impact | +50k projected in 6 months | Early returns from product placement campaign |
Shoppable recipes became the centerpiece of our digital strategy.
James Richard
Head of E-Commerce, Coles
Explore how Coles uses Northfork solutions to power an omnichannel shoppable recipe experience
