Northfork Unveils Refreshed Brand Design and Welcomes New Marketing Manager

Jun 8, 2023

Erik Wallin

Stockholm, June 8, 2023 - Northfork, a company at the forefront of using ai to enhance the grocery shopping experience, is proud to announce the launch of its refreshed brand design, featuring a modern logo and a redesigned website. This strategic reimagination is a significant milestone after a long period of maintaining the same visual identity.

A decade ago, Northfork revolutionized online grocery shopping by introducing recipe and meal planning services that seamlessly connected food purchases with consumer preferences, making the shopping experience simpler. As Northfork refined its technology and expertise, it became a leading provider of recipe shopping technology for retailers, publishers, and brands. Today, with millions of daily recipe views, Northfork is a trusted authority in recipe shopping.

To keep up with its dynamic nature and captivate its target audience, Northfork recognized the need to update its brand to reflect the company's evolution and stand out from competitors. The fresh brand design incorporates an attractive Scandinavian touch, skillfully blending modern aesthetics with minimalism, truly embodying the company's vision for the future.

In conjunction with the brand launch, Northfork is excited to welcome Fanny Höglund as its new Marketing Manager, who will lead all marketing initiatives for the company. With her background as an entrepreneur in the fashion industry and valuable experience gained at Filippa K, Fanny brings a fresh perspective to Northfork's marketing endeavors.

"We are thrilled to introduce this compelling new brand design, which demonstrates our unwavering commitment to delivering innovative solutions that meet the ever-evolving needs of our valued customers," said Fanny Höglund, Northfork's recently appointed Marketing Manager.

Northfork's revitalized brand identity epitomizes its dedication to leading the way in recipe shopping innovation while maintaining a strong market presence. By embracing a new visual identity that aligns with its core values and future aspirations, Northfork embarks on an exciting new chapter in its journey.

For media inquiries, please contact:
Erik Wallin
Co-founder & CEO