Northfork Co-founder Erik Wallin and VP of Sales, Jez Collins will be reaching out to retailers at Shoptalk Europe. Taking place in London on 6-8 June, the event will bring together retail change-makers from across the continent.

"Shoptalk Europe is an excellent opportunity to connect with retail trailblazers and innovators," comments Wallin. "We are excited to share Northfork's powerful recipe shopping tech with so many forward-thinking retailers."

The future of online grocery shopping

Shopping by recipe is already delivering big wins for grocery retailers using Northfork's technology. Customers win by enjoying a faster, easier shopping process. Northfork's research has shown that 54% of users complete their menu planning within five minutes when they can use a dynamic menu that factors in their saved dietary preferences.

The enhanced customer experience then delivers wins for the retailer, through enhanced customer loyalty and higher average cart value.

Strategic expansion

It has already been a busy year for the Northfork team. In January, the firm announced an innovative new partnership with NBCU/Today, delivering recipe shopping direct from TV. Meanwhile, a slew of senior hires has seen the team expand strategically in the UK, Europe, the US and Latin America.

Now, the Northfork team will be connecting with grocery retailers, third-party content providers and CPG firms at Shoptalk Europe. At Booth G63 in the event's 'Startup Street', Northfork will be demoing its tech and showcasing its impact.

Shoptalk Europe will play a key role in shaping the future of online grocery shopping, as well as other areas of retail. Over 3,000 delegates are due to attend. The Northfork team is excited to network and connect with them.

"We look forward to building the foundations for future collaborations at Shoptalk Europe," says Co-founder Erik Wallin. "Together, we have an outstanding opportunity to reimagine the future of the online grocery shopping experience."