21 October, 2021 Goodbye cookbook, hello Facebook “What shall we have for dinner?” It’s a question that millions of people ask every day. Recipe books used to […] Louise Taylor
14 May, 2021 Could recipe shopping give us back the joy of discovery? Discoverability used to be all about in-store product placement. Not any more. “The shifts in consumer behaviour that the pandemic […] Louise Taylor
26 March, 2021 There’s more to convenience than fast deliveries One year into the pandemic, the shift to online grocery shopping seems here to stay. Now, the focus is on […] Louise Taylor
05 March, 2021 Online grocery retailers confront the lasting legacy of poor user experiences Investment is pouring into the online grocery shopping. Xingsheng Youxuan, the Chinese online grocer app, has turned heads with a […] Louise Taylor
26 February, 2021 Is online grocery shopping the new going out? We’ve all been stuck at home a great deal more than usual over the past year. One result of the […] Louise Taylor
19 February, 2021 Publishers and platforms race to enable online grocery shoppers to buy anytime, anywhere The race is on. Customers want to shop anytime, anywhere. So publishers and platforms are innovating. Fast. The most agile […] Louise Taylor
11 February, 2021 What will the Year of the Ox deliver for China’s online grocery market? Happy Chinese New Year! Wishing you good health and lasting prosperity! Are you seeing in the Year of the Ox […] Louise Taylor
05 February, 2021 Customer experience is EVERYTHING in the online grocery retail sector Last week we talked about how shoppers of all ages are embracing buying their groceries online and how important it […] Louise Taylor
29 January, 2021 Online grocery retailers need to build food-shopping experiences for all ages Shoppers aged 65+ don’t have the greatest reputation for embracing ecommerce – it’s often seen as the purview of the […] Mark Rogers VP of Growth at Northfork
28 January, 2021 Lessons Learned 3: Why you need a collaborator, not a provider Lessons learned on taking a collaborative approach to user insights. A partnership between BuzzFeed, Walmart and recipe shopping technology provider Northfork led […] Erik Wallin CEO at Northfork
13 October, 2021 Why mobile must be at the heart of grocery retailers’ strategies You’ve designed a fancy new website that delivers a great user experience. Excellent! But how does it perform on mobile? […] Louise Taylor
13 October, 2021 Shoppers shift from safety to convenience when buying groceries online It’s no surprise that safety was top of mind for many of those who turned to online grocery shopping when […] Louise Taylor
27 September, 2021 86% of retailers report dissatisfaction with profitability of online grocery sales A new report from Wynshop and Incisiv has found that 86% of grocery retailers are dissatisfied with their online profitability. […] Louise Taylor
27 September, 2021 Northfork announces new VP of Product, José Namén, at critical time for online grocery retailers Leading global recipe shopping firm Northfork has appointed José Namén as its Vice President of Product. The appointment comes as […] Louise Taylor
17 September, 2021 28% jump in sales highlights the importance of focusing on online grocery services The latest Brick Meets Click/Mercatus Grocery Shopping Survey has reminded retailers and publishers of the importance of maximising their digital […] Louise Taylor
10 September, 2021 Northfork insights series: The value of a menu Northfork’s sister company, Gastrofy, has garnered a wealth of consumer behaviour insights through its recipe shopping platform, which is integrated […] Louise Taylor
20 August, 2021 Northfork insights series: Recipe cart versus non-recipe cart value Gastrofy, Northfork’s sister business and innovative research and development arm, gleans a vast array of insights through its recipe shopping […] Louise Taylor
12 August, 2021 Why will recipes be key to our post-pandemic future? The pandemic has changed not just the way we shop for groceries, but the way we eat. Restaurant closures meant […] Louise Taylor
08 August, 2021 Northfork insights series: Product-first versus recipe-first buyers When you plan your weekly shop, what do you start with? Do you root through the cupboards and fridge, looking […] Louise Taylor
Louise Taylor
Louise Taylor
Mark Rogers
Erik Wallin
