07 October, 2019

The future of the grocery battle will be online, data reveals

Erik Wallin
CEO at Northfork

When it comes to the world of grocery retail, the future battleground will be online. The widespread use of smartphones is a key contributor to this, supporting increased online grocery penetration figures across all age groups.

No wonder, then, that grocery retailers are turning their attention to winning the online battle. Indeed, Walmart SVP digital operations, Tom Ward, recently used his keynote speech at the Groceryshop 2019 conference to highlight the importance of the chain’s connection to Tasty app with shoppable recipes, which is powered by Northfork.

About the author

Erik Wallin
CEO at Northfork

Erik is co-founder of Northfork, he has a long experience of the grocery industry within marketing and sales. Before Northfork, Erik founded BagHitch a P2P transportation service.
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