07 January, 2022

Ready to pick global grocery tech solutions

Louise Taylor

As CES 2022 draws to a close, the Northfork team has been reflecting on the international nature of the event. Delegates gathered in Las Vegas from around the world. Others joined remotely, creating a truly global audience.

“The global nature of CES 2022 seems fitting for the technology on show there,” comments Northfork Co-founder Erik Wallin. “We increasingly use technology to deliver global solutions, rather than solely local ones. The range of tech showcased at CES 2022 certainly demonstrated this.”

Northfork – a global technology case study

Northfork is a case in point here. The firm’s innovative grocery shopping technology solutions have been embraced by retailers and third-party content producers around the world.

“We’re based in Sweden, but our product is international being present on eight markets,” explains Wallin. “We collaborate digitally across international borders and in different languages. Retailers’ and shoppers’ pain points are similar the world over. Our technology has been designed to ease those pressure points, no matter which country it’s used in.”

Moving forward fast

Northfork focuses on creating lightweight, easy-to-implement tech solutions. This supports cross-border collaborations and enables partnerships to move forward fast. The company’s ‘commerce widgets’ are web applications that reside on retailers, brands or publishers digital estate. They facilitate the delivery of a seamless ‘shop by recipe’ experience.

Consumers benefit from enhanced inspiration around meal choices and an easy way to shop for multiple ingredients in just a couple of clicks. Retailers benefit from increased average cart size and happier, more loyal customers. 

It takes just a few lines of code to customers the commerce widgets to suit the retailer’s site. Colours, fonts and logos integrate seamlessly.

“We aren’t here to bloat retailers’ sites with laggy technology,” concludes Northfork’s Erik Wallin. “We’re here to deliver fast, impressive grocery shopping experiences. Every consumer deserves that, no matter where they live. Our rapidly growing list of international partnerships shows that retailers agree.”

About the author

Louise Taylor


Louise is Northfork’s editor and is passionate about all things food.
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