Product - Northfork

Retailer Publisher Brand

Inspiration

We create relevant experiences for your customers by curating personalized recipe content that aligns with dietary preferences and consumption habits. Our Nutritional Calculator makes it easy to discover healthier options and take stock of core nutrients.

See customer case ICA.

Planning

With Northfork’s Smart Cart API as your backbone and our meal shopping technology at your customers’ fingertips, you will have a frictionless recipe AI experience that drives conversions. Find out more about our recipe personalisation and contextual shopping features.

Shopping

Northfork’s solution is so much more than just an affiliate play or a buy button. We deliver cart optimisation by combining ingredients across recipes, personalisation, in-store scanning and more. Coop Sweden found that our in-recipe brand promotion feature increased brand sales by up to 364%.

Cooking

Engagement doesn’t end when your customer buys their groceries. Northfork’s rating functionality and cooking timer keep customers connected. At Coop Sweden, for example, the average return rate of customers using recipe shopping was 56%.

Inspiration

How easy is it for your customers to turn the content that’s inspiring them into something on their plate? And then come back and repeat the process? With Northfork, you can truly harness the power of the inspiration that you’re feeding to your customers.

Planning

Are your customers able to take your content and turn it into a shoppable meal plan in just a few clicks? One that offers a range of food personalisation options? We not only deliver this, we also integrate your content deeply with your retailer partners to ensure a seamless recipe to shopping list experience that drives up engagement and loyalty, resulting in increased conversions.

Shopping

Our research shows that assisted online shopping has the power to deliver engaged, repeat customers. The Northfork solution isn’t just a case of adding a buy button. In fact, that’s a sure-fire way to deliver a poor customer experience. Our approach is to enrich the shopping experience, moulding it around your content while removing friction for the customer at every stage of their shopping journey.

Cooking

Customer engagement with recipes, in the form of feedback on their experiences of them, is a vital tool in building long-term connections. We make it easy for customers to rate recipes, with personalisation in place to ensure that they don’t see those they don’t like again – and that those they do like crop up with just the right degree of regularity.

Brand Campaign Pages

Create brand promotion pages for recipes that pre-selects-a brand.

Category Partners

Pre-select a promoted brand for a product category. This is a perfect option for long term brand partners.

Retailer. Publisher. Brand.