In a performance-driven world, agencies are expected to turn creativity into measurable results, but what happens when great campaigns underperform on paper? 

Performance marketing and influencer campaigns are closely monitored for one thing: sales impact. But even the strongest strategies can appear underwhelming when the path from content to conversion isn’t seamless.

Because the truth is, campaign performance is often diluted along the path to purchase.

Three common reasons why results don’t reflect reality

❌ Broken paths to purchase – shoppers click, but the journey ends on a dead link or unclear product page.
❌ Out-of-stock products – the intent to buy is there, but the product isn’t.
❌ Indirect conversions that lose attribution – the purchase happens, but the campaign never gets the credit.

The outcome?
Data that misrepresents campaign success, and marketing teams under pressure to explain results that don’t tell the full story.

At Northfork, we make sure every link leads somewhere meaningful. Our shoppable technology connects content directly to available products, ensuring the path to purchase stays intact from inspiration to conversion. Because when every click counts, brands and agencies can finally see the real impact of their campaigns.

How it works

Northfork connects inspiration to conversion, turning every digital touchpoint into a retailer cart. A seamless experience for the user. Every link leads somewhere meaningful, every product is in stock, and every sale gets the credit it deserves.

Here’s how:

1. Shoppable links that drive instant action

• One-click cart additions from ads, influencer content, or social media.

• Dynamic interstitial pages with live availability and retailer options.

2. Commerce-enabled brand websites
Turn inspiration into purchase directly on your site. Recipes, product pages, or editorials that lead straight to checkout.

3. Real-time insights and actionable analytics
Track performance from click to cart. Understand what drives conversion and optimize instantly.

With real-time inventory synchronization across every channel, you never send shoppers to an out-of-stock product again.

4. Frictionless shopping every time
Make shopping effortless. Turn long buying steps into a smooth, one-click experience that adds products or full recipes straight to the shopper’s cart at their favorite retailer.

Want to see how Northfork can help you connect inspiration to conversion?

BOOK A DEMO