Vegetarian Butcher and Northfork Revolutionize Recipe Shopping with Seamless Experience

3 ago 2023

Fanny Höglund

The Vegetarian Butcher is dedicated to recreating the delicious taste and texture of meat, while also prioritizing the well-being of the planet and animals. To support their mission, Northfork is collaborating with The Vegetarian Butcher, a part of the Unilever family, to launch a Pinterest Campaign using Northfork's innovative tech solution, the interstitial Page.

The interstitial recipe shopping page enables users to effortlessly add required ingredients to their cart while exploring recipes, simplifying the process of gathering ingredients and enhancing the overall shopping experience.

Jose Namén, the VP of Product, expresses his satisfaction with Unilever's decision to once again collaborate with Northfork. He highlights their pride in leveraging Northfork's interstitial recipe shopping page product, a seamless bridge that connects recipe browsing to effortless purchases. This innovation has the capability to transform any social media campaign into a transactional success.