— Today, The crown jewel at NBCU
How to commercialise static recipe content that is being used by millions each day. Connect it to a commerce experience directly on site.
Today is known as an innovator when it comes to engaging with audiences. Moving in to commerce with recipe shopping helps strengthen that connection with those who use Today websites, social media and TV. It now takes just a few clicks or taps to turn inspirational recipe content on Today into a bagful of fresh ingredients on the user’s doorstep. Today are partnering with Northfork and Walmart to level up the experience of browsing recipes online.